Tag: blizzard

There is one common trait among all guilds, of every size and all descriptions: players quit. They can suffer burnout, or perhaps start a new job that prevents them from playing, but at the end of the day the result is the same: you’ve lost a member of the community, and perhaps the raid team too. In this article, I’ll try to explain the main cause of players quitting, and how to prevent it from happening in the first place…

The MMOG (Massively Multiplayer Online Games) market is an interesting one. Unlike most other forms of media, MMOGs are a service rather than a consumable product. A normal game has a very predictable life-cycle: development, launch, patching, possible expansions and finally product retirement. Most software follows the same pattern. You buy a game, or piece of software, you expect to get some use out of it, and ultimately expect to buy the next latest-and-greatest version of it in a few…

Loot, the one great equaliser. Hardcore or otherwise, you want loot. Maybe you you want loot to perform your role better, or perhaps it’s just a status symbol — either way, you really want those shiny loots. The main reason for attending raids (after securing your position in the world rankings!) is to get loot. This isn’t a bad thing — as a guild leader you want lots of loot flowing into the guild. It’s actually your prerogative, after racing…

It’s February 2009 and World of Warcraft now has 11.5 million players worldwide. It has more players than any other MMORPG (Massively Multiplayer Online Roleplaying Game) in history by a considerable margin; it’s simply blown the competition of the water. The growth of WoW is quite literally unprecedented. And that’s just up to some time in 2008. WoW has taken huge bites out of other gaming segments; when you are the third biggest selling PC game of all time (behind…