Tag: market share

The MMOG (Massively Multiplayer Online Games) market is an interesting one. Unlike most other forms of media, MMOGs are a service rather than a consumable product. A normal game has a very predictable life-cycle: development, launch, patching, possible expansions and finally product retirement. Most software follows the same pattern. You buy a game, or piece of software, you expect to get some use out of it, and ultimately expect to buy the next latest-and-greatest version of it in a few…